Fashion Week 2010 Karachi

Karachi Fashion Week is a completely integrated showcase, aimed at encouraging increased collaboration between the fashion design industry manufacturers. Its main aim is to uplift the fashion industry of Pakistan, and its approach is multifaceted. In a country where apparel manufacturing maintains world class quality and reputation, the aspect of fashion design has not yet been fully developed, in spite of the tremendous potential available. KFW seeks out and encourages promising young designers, to be part of this international showcase, gaining the opportunity to interact with and learn from working designers, as well as exposing their designs to markets with high potential.
By encouraging Pakistani designers to use local textiles and crafts in their designs, we actually help to boost the related industries as well. All of this combined creates a sustainable local fashion industry, constantly offering opportunities for future young designers, career growth options for existing designers, and building upon the success of the local textile and apparel industry for the benefits of all.
The concept is successful because it benefits everyone involved: designers are provided with a single platform to unveil their coming collections to their potential customers; trade buyers attend a single event to preview, plan and order their lines for the next season. The event is also a platform for the media, which acts as the main channel through which the latest trends, designs and colour coordinates are communicated to a wider target audience. National and international fashion/lifestyle/business press are accredited during this event, comprising both print and electronic media.