Friday, July 27, 2012
BCBGMaxAzria launches swimwear line in Miami
BCBGeneration and BCBGMaxAzria will stage a runway show in Florida July 22, 2012 to present the first collection of swimwear produced by their budding collaboration with the Trimera Group. The premier line, marketed under the BCBGMaxAZria brand, will be more upscale than the BCBGeneration concept, which is focused on a younger consumer. Store debut is scheduled for this November (DR)Both lines will debut across the BCBGMaxAzria network next November, which encompasses 1,200 retail outlets
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