Wednesday, August 29, 2012

Stella McCartney adds a more accessible line to her lingerie collection

Stella McCartney wants more leeway on the playing field of the upscale lingerie market. After her launch in 2008 of a label bearing her own name, she now adds a new complimentary line to be marketed simply as “Stella.” Starting in fall-winter 2012/2013, this new range will be positioned as a niche line of more everyday, comfortable, but also more affordable lingerie. First collection of the Stella line by Stella McCartneyThe Stella line comprises five bras, bottoms, bodysuits and a few

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