E-commerce: China leads emerging markets

China comes out on top of emerging markets in an e-Commerce ranking established by the consulting firm AT Kearney, beating out Brazil, Russia, Chile and Mexico. The study also shows that brands are focusing on the Internet more than ever to test such markets before opening stores. China's top position comes as no surprise – 23 billion dollars in sales and 29% growth expected within five years. Still, the study does reveal the Chinese enthusiasm for online purchasing of electronics and

Read more ...