Monday, July 9, 2012
Mercedes-Benz names TWC-L'Amy to launch its luggage and handbag line
The event marks a new episode in the battle of car manufacturers in the field of brand licensing. Mercedes-Benz and its lifestyle brand, Mercedes-Benz Style, began a relaunch of the line, awarding the license to French accessory specialist TWC-L’Amy. The German brand’s new range of leather goods and luggage for men is a response to its competitors’ Ferrari and Porsche Design, who are currently conducting an upmarket repositioning of their brand extension licenses. The luggage and handbag
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