The company's Grenoble location dedicated to footwear lent itself to an original exercise: sketch a portrait of its European customer on the basis of the most popular products amongst its customers. The results obtained show that, whatever the country, canvas sneakers enjoy the greatest success, especially through the brands Converse, Vans and Bensimon. With 5.7 pairs of shoes purchased per year, French women seem to be characterized by their restraint, focusing their purchases on safe choices
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