Wednesday, May 30, 2012
Adidas by Stella McCartney: a first store in London
The very first Adidas by Stella McCartney store opened its doors on Saturday 26th May on London’s Fulham Road. With just two months to go before the Olympic Games start, the opening of the store – 800 square feet spread over two floors and designed by architects APA (London) – is a clear strategic move, offering not only the Adidas by Stella McCartney collections but also pieces from the lifestyle collection and replicas of Team GB’s Olympic uniform. It was Stella McCartney who was
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