This time it's not a rumor. Forever 21 will indeed be opening a 27,878 sq ft (2,590 sq. meter) retail outlet on the rue de Rivoli. The American label called "America's H&M" got the go-ahead from the French Departmental Commission of Commercial Development on 4th July for the building at number 144. The opening of Forever 21 at Vélizy 2It has been months since the news that Forever would be locating to this central Paris artery, currently in complete transformation, although the brand itself
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