Hugo Boss terminates Selection

Hugo Boss wants to communicate more effectively around its brand name and to bring some coherence to its product offering. The German group has announced that it would integrate Selection into its eponymous label. At headquarters, there is talk of wanting to restructure the product line with Boss, Hugo and Orange. "In Asia, in particular, consumers are looking for the Boss brand and not the Selection label," a spokesman for the company said. Selection was meant to move the German brand’s

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