Monday, July 16, 2012
INTERVIEW : H. de la Chevasnerie: Burberry makeup given ten years to be profitable
Two years after launching its line of makeup (with the company Interparfums), Burberry returns to center stage with a new advertising campaign, authored by Mario Testino, and with new products (including a range of lipstick with more intense pigments and a high-tech foundation) that impart a more glamorous image to the English brand. Under the direct supervision of creative director Christopher Bailey, the makeup, although it is still negligible in terms of the the company's total revenues, now
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