Playful, multi-cultural and unisex – these are the messages be communicated by the “new Kenzo” publicity photo. For their first campaign since joining the LVMH group, Americans Carol Lim and Humberto Leon called on the photographer Jean-Paul Goude, “the best positioned to translate the founding spirit of Kenzo in the 70s,” say the brand's creative directors. Jean-Paul Goude is the creator of the Kenzo Fall-Winter campaign 2012 (Photo Kenzo) While construction of the image invokes
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