Wednesday, July 18, 2012
Louis Vuitton lures China's super-rich with custom leather "art"
Louis Vuitton is courting China's wealthy with one-of-a-kind shoes and bags it is branding as unique works of art to reclaim its exclusive cachet in the luxury market. A Louis Vuitton mahjong case / Photo: Louis VuittonThe French luxury brand, a unit of LVMH, is set to open its largest China store in Shanghai on Saturday, complete with a gilded spiral staircase and an invitation-only private floor where big spenders can get their hair done while dreaming up designs for custom bags. "The
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