ITC's leading personal care brand, Vivel Face Wash along with Hungama Digital Media Entertainment Pvt. Ltd. and world renowned Indian musician Shankar Mahadevan have launched India's first truly digital talent hunt - Vivel Face Wash presents "MOBisur". This unique and innovative mobile & internet based talent hunt promises to give every Indian an opportunity to storm the world with their singing talent. The property was launched by the renowned singer & composer Shankar Mahadevan, Nilanjan
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