Saturday, May 26, 2012
"Fans Without Borders" or the new football fans
While the Champions League ended on May 19 with a Chelsea win, a study at the European Business School (EBS) commissioned by MasterCard, official sponsor of the football competition, reveals that 35 billion euros are spent each year by the "Fans Without Borders", a rising class of football fans who support foreign clubs. The expenditures are distributed as follows: approximately 7.5 billion euros for subscriptions to Pay TV, 4.5 billion euros for derivative products, and 3.5 billion euros for
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