London has once again found an innovative way to promote its industry. A new event dedicated to the sale of pre-collections is to start on 18th June, the British Fashion Council announced on 21st May. Starting the day after the presentation of London’s menswear collections ends, and just before Pitti Uomo in Florence, ‘London Collections: Women’ will invite buyers on a tour of individual and group showrooms throughout the capital. Amongst the designers confirmed by the BFC are Roland
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