Tuesday, May 22, 2012
LVMH looks to burnish Vuitton mystique and buoy sales
PARIS - French luxury giant LVMH is struggling to retain its image as exclusive and high-end creators of $10,000 alligator handbags and goat-lined fur coats, while opening enough stores and reaching enough customers to keep profits high. Louis Vuitton's personalised monogram bags / Photo: Louis VuittonThus far LVMH has managed the balance well, but it is taking no chances, offering customers inceasingly expensive and bespoke services in an effort to retain a high-end mystique around brands in
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