Tuesday, May 22, 2012
Olympic Games: brands in the line of fire on Twitter and Facebook
The Olympic torch sets off from Olympia / Photo: london2012.comThe London Organising Committee of the Olympic Games intends to ban athletes and spectators from using Twitter and Facebook during the competition. Its objective is to reduce the visibility of non-official sponsors. Athletes will be banned from publishing photos and videos during the games, thereby preventing any non-partner brands from making an appearance. Better still, they won’t be able to mention the competition or any
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