Tuesday, September 18, 2012
Benetton's new ads seek "unemployees of the year"
LONDON, Sept 18 (Reuters) - Alessandro Benetton is on a mission to find a cure for the ailing global economy and he's asking 100 million or so jobless young people to chip in with ideas. The 48-year-old chairman of Benetton Group launched the family business's latest "UNHATE" advertising campaign on Tuesday, highlighting the plight of unemployed people under 30 who are striving to find meaningful work every day. Benetton believes the generation appearing in a market-place where the old economic
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