BEIJING - China's emerging consumer class is more emotional than previous generations of shoppers and firms must shift their marketing strategies to keep pace with the nation's new standard setters, consultants at McKinsey said in a new report on Tuesday. A shopper walks through a luxury shopping mall in Shanghai on July 26, 2012. ©AFP PHOTO/Peter PARKS
More self-indulgent, individualistic and brand loyal than before, China's mainstream consumer class will comprise 400 million people with
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