Thursday, September 27, 2012

Italy's Aeffe adds Emanuel Ungaro to brand portfolio

Emanuel Ungaro has signed a licence deal with Italian fashion group Aeffe, becoming the latest fashion brand to throw in the towel on developing its ready-to-wear business directly after having failed to reach a critical size in terms of sales. Massimo Ferretti and Fausto Puglisi
Ungaro opted for the leaner, less capital-intensive licence model, walking in the footsteps of fellow fashion companies such as Christian Lacroix, which was reduced to a small licence operation after looking for a

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