Saturday, September 29, 2012
Stella McCartney and Net-a-Porter partner on bespoke app
Desktop, smartphone, tablets — Internet advertising can now take advantage of all these tools, yet another way to reach a maximum number of users time and again. On September 20, the online retail site Net-a-porter.com launched an advertising campaign in collaboration with Stella McCartney under the name “multiforme.” Shop from a mobile deviceIn addition to the American brand’s placement on the site, Stella McCartney can now also be viewed on Net-a-Porter iPhone and iPad apps. Its
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