PARIS - French fashion brand Sonia Rykiel has hired a new artistic director as part of efforts to re-launch its collections and expand into new markets such as Asia, it said on Friday.
Geraldo da Conceicao, who worked at Miu Miu, Yves Saint Laurent and more recently at Louis Vuitton (part of LVMH) as design director, replaces Scottish-born April Crichton, officially appointed artistic director only a year ago.Jean-Marc Loubier (Fung Brands) has taken to restructuring the brand's top management
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