Bollywood superstar Shah Rukh Khan has signed up to be the brand ambassador of a state-of-the-art integrated film city, which will be thrown open next weekend in West Midnapore district."I belong to the industry and projects like this build its future; so I'm very happy to be the ambassador for Prayag Film City," Shah Rukh said in a statement in Kolkata.Under a two-year contract to promote the film city, Khan has already shot TV commercials directed by Shaad Ali and photo shoot by Daboo
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