Why newbies in Bollywood are kept under wraps

Arjun Kapoor and Parineeti ChopraTo create maximum visibility and buzz for a film prior to its release, filmmakers ensure that the film’s stars are being seen at almost every film-promotion based event. They, however, seem to opt for a reverse tactic when it comes to launching newcomers. So, while established names are made to go that extra length to publicise their film, extra precautions are taken to ensure that a new face is kept under wraps before the release. And most production houses

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