Trailers, the 120 second blockbuster

Ravi (standing, left) and Binny Padda (right), among Bollywood?s prominent promo directors, at their studio in AndheriHere’s a gauge of the impact a single promotional trailer can have. A trailer of The Dark Knight Rises was first released in December last year.It clocked over 12.5 million views in its first 24 hours on YouTube — a record. Soon, social networking sites were in overdrive, discussing, dissecting and largely orgasming over Christopher Nolan’s much anticipated second sequel

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