PacSun posts narrower loss, banks on Nike to expand margins

Teen retailer Pacific Sunwear of California Inc reported a narrower-than-expected quarterly loss, helped by higher gross margins, and said it plans to add higher-priced Nike products to rebuild its brand. Photo: Pacific SunwearPacSun shares were up 22 percent in extended trade. They closed at $1.18 on Thursday on the Nasdaq. Lackluster merchandise and other missteps have resulted in a continued fall in sales at PacSun for about a year, leading the company to combat an identity crisis. The

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