Saturday, June 30, 2012
Interview with Pierre Morisset: “Only brands which invest are going to survive”
Creative director at Dutch denim wear brand G-Star for the past 22 years, denim enthusiast Pierre Morisset – who revolutionized the market with the launch of the Raw pure indigo line and the iconic G-Star Elwood, gives his view of the current state of the denim market. Before joining G-Star, Morisset worked for, amongst others, Chipie and Liberto. Pierre Morisset, G-Star’s creative directorFashionMag.com: The denim market is suffering. Why do you think that is? Pierre Morisset: There’s a
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