Puma is celebrating the Olympics by creating a little Jamaica in the heart of London. From July 27 to August 12, for the duration of the Games, the sportswear manufacturer will play host at its Puma Yard in the British capital's Boiler House, a former brewery on Brick Lane. Le Puma YardA space of 500,000-square feet done up in the colors of Jamaica — whose team is sponsored by Puma — has been created in the spirit of Puma Social Clubs located in Abu Dhabi, New York, Tokyo or Paris.
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