Tuesday, June 26, 2012
Nike, Adidas lead suppliers' battle for gold
U.S. market leader Nike and German rival Adidas are locked in their own Olympic battle to boost athletes' performance and squeeze maximum value out of next month's Games in London. Team GB's Adidas and Stella McCartney designed kit / Photo: AdidasThe Games provide a showcase for new fashions and advances in technology which sportswear suppliers hope will drive sales at a time of economic turmoil in many of their markets. Unlike soccer's World Cup, Olympic venues carry no perimeter advertising,
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