Saturday, April 21, 2012
Is integration between two shows working?
Two days ago, Archana, a character from Pavitra Rishta was giving morale boosting tips to Aabha of Yahan Mein Ghar Ghar Kheli on Zee. When Uttaran’s Iccha was in jail, Na Bole Tum Na Maine Kuch Kahan’s Mrs Vyas went to console her, on Colors. A few days ago Sunny of Parrvarish went missing only to be found by the family of Saas Bina Sasural on Sony. Integration of two shows is one of the most common gimmicks channels resort to, for grabbing eyeballs.It’s not a new trend — over a decade
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