C&A and its coat hangers log on to Facebook

How do you make the link between digital marketing and in-store purchases? C&A Brazil seems to have found the solution with the launch of its ‘Fashion Like’ initiative which connects internet users on the brand’s Facebook page with shoppers in store. The ‘Fashion Like’ initiative, launched in C&A’s Sap Paulo flagship storeThe concept is simple: internet users can “like” on Facebook their favourite pieces from the ‘C&A Fashion Like’ womenswear collection. The number of likes

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