Wednesday, June 13, 2012

Elizabeth Arden buys Bieber, Minaj licenses

Elizabeth Arden Inc has bought the global licenses to fragrances by entertainers Justin Bieber and Nicki Minaj, adding to a roster of celebrity brands that already includes Britney Spears and Mariah Carey. Photo: Elizabeth ArdenThe beauty company, which acquired the licenses from Give Back Brands for an undisclosed sum, said the new brands will start contributing to its profit in the first half of its fiscal 2013, which begins in July. The company reaffirmed its forecast of net sales growth of

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