H&M opens two sportswear stores in London for the duration of the Olympic Games

It’s H&M’s turn to announce its plans for the Olympic Games. Just a few weeks away from the start of the competitions (27th July, ed.), the Swedish giant will join the party in London in its own style: the opening of two pop-up “H&M Sports” stores has been announced for the beginning of July. The chain’s new kind of pop-up stores will house not only the brand’s standard sportswear range, but also special menswear, womenswear and kidswear collections in “patriotic” colours.

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