Wednesday, June 20, 2012
Pepe Jeans creates new brand for the Indian market
Pepe Jeans London has been present in India since 1989, first distributed through a licensee and since the end of 2010 through a joint venture with Chetan Shah, a company in which Pepe Jeans is a majority stake-holder. The Pepe Jeans group, whose leading brand has been present in India since 1989, plans to launch a more accessible brand / Photo: Pepe Jeans LondonBut the group seems to see a lot more potential in the Indian market. According to Modaes, quoting the group’s financial director
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