Friday, June 1, 2012
Puma CEO eyes soccer over Bolt in 2012 sales race
LONDON - German sportswear company Puma is banking more on soccer than Usain Bolt to help it to weather the European economic storms in a bumper summer of sport, CEO Franz Koch said on Thursday. Usain Bolt runs in Puma / Photo: Erik van LeeuwenPuma, the world's number three sports apparel firm, has made a sluggish start to the year and is exposed to the fallout from the euro zone debt crisis in its largest region. Its rival Adidas has an exclusive marketing deal for the London Olympics, which
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