Wednesday, June 20, 2012
Retailers feast on free Facebook tools, shun ads
CHICAGO - Krishan Agarwal, president of online luxury watch vendor Melrose.com, told a roomful of attentive Internet retailers last week how Facebook had helped his company generate about 25 percent more sales in two years. Melrose's Facebook pageThen he dropped a bombshell: Melrose spent less than $1,500 on Facebook ads during that time. Everything else the company did with Facebook was free. "Some of the tools that are free are just a lot better than ads on Facebook," the former Dalton
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