Wednesday, June 13, 2012
Soccer stakes rise as Nike presses on Adidas' turf
When Germany faced Portugal at the Euro 2012 soccer championship on Saturday, another battle was being played out between sponsors Nike Inc and Adidas AG for the top spot in selling gear for the world's most popular sport. Photo: NikeThe Portuguese team's Nike-sponsored red jerseys, set against the white Adidas jerseys worn by Germany, underscore how much headway Nike has made against Adidas, once the dominant brand for all things soccer. Adidas has been associated with soccer (called football
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